• Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Meet your customers where they are

Source authentic peer-to-peer content, on any channel, at any scale.

Our Performance

Personal stories outperform traditional marketing

People don’t trust corporations, the media, ads – they trust each other:


higher engagement rate


higher click through rate


more efficient cost per click


See our blog

How People First Keeps Brands Safe With Creator Vetting
At People First our process for sourcing content from real people begins and ends with brand safety. Since we began…
Read More
Check out this interview with Influence Weekly
It’s been a month since we launched the portal into peer-to-peer marketing! People First created the Creator Portal as a…
Read More

Our Experience

People are a brand’s best storytellers

  • destigmatized Irritable Bowel Syndrome via 100+ patient stories

  • grew brand favorability by more than 10% among young women in cultural capitals

  • engaged parents on impactful ways to talk to their children about racial equity

  • worked with more than 300 employees to restore brand trust during a crisis

  • ignited gamers to share how White Castle feeds their hunger without losing a level

  • reduced interest in opioids for pain management in post-operative patients

  • activated an army of BIPOC influencers to win a Presidential Election

  • increased purchase intent by 14% for a new generation of clean medicine

  • increased awareness of Molecular PCR tests by more than 30%