The effectiveness of top-down marketing is diminished in the age of peer-to-peer communication.
Messages your customers, prospects, and patients most want to hear
Delivered at speed and scale by trusted community voices
Any location, demographic, profession, or affinity
Source authentic peer-to-peer content, on any channel, at any scale.
People don’t trust corporations, the media, ads – they trust each other:
higher engagement rate
higher click through rate
more efficient cost per click
destigmatized Irritable Bowel Syndrome via 100+ patient stories
grew brand favorability by more than 10% among young women in cultural capitals
engaged parents on impactful ways to talk to their children about racial equity
worked with more than 300 employees to restore brand trust during a crisis
ignited gamers to share how White Castle feeds their hunger without losing a level
reduced interest in opioids for pain management in post-operative patients
activated an army of BIPOC influencers to win a Presidential Election
increased purchase intent by 14% for a new generation of clean medicine
increased awareness of Molecular PCR tests by more than 30%