Download Our Latest Insights - Microinfluencers are a Brand’s Best Messengers

Check out this interview with Influence Weekly

It’s been a month since we launched the portal into peer-to-peer marketing!

People First created the Creator Portal as a one-to-one program where creators can access campaigns that are looking to connect with authentic social media users. The portal offers a diverse range of campaigns, allowing for niche creators or campaigns to find their perfect match.

To learn more about how People First’s Creator Portal can help you reach your audience where they are through peer-to-peer marketing, check out the latest interview from our CDO, Ryan Davis with Influencer Weekly!

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Giving the People What They Want

After the rise of social media, we have seen brands replicate diverse cultural authenticity across campaigns. However, consumers are not looking for overproduced imitations from brands. Instead, they prefer authentic content produced by relatable peers. 

As our CEO, Curtis Houghland, mentioned in our latest from Campaign US, “We at People First have found that campaigns that use micro influencers, instead of traditional celebrity endorsements, generate higher average engagement and reach more than half of all consumers. It’s clear that consumers want to hear from real people with real experiences.” 

If you want to learn how your brand/cause can Put People First, check out the Campaign US article  and get in touch!

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