Formerly Main Street One
The effectiveness of campaigns is diminished in the age of peer-to-peer, decentralized communication.
Messages that voters and constituents want to hear
Delivered at speed and scale by trusted community voices
Any location, demographic, profession or affinity
Source authentic peer-to-peer content, on any channel and at any scale.
YouTube
TikTok
SMS Texts
Campaign Emails
NextDoor
Advocacy Campaign Sites
Personal stories out-perform traditional paid
higher ad recall
higher social click through
higher organic shares
conducted the largest public health campaign on vaccine hesitancy
organized a 50 state campaign to showcase the Union Difference
activated an army of BIPOC influencers to win a Presidential Election
proved P2P content outperformed campaign content by 23%
galvanized Black voters for change in the Georgia Senate Run-Off
launched on TikTok to champion sexual health for a new generation
amplified local union support to fight for the rights of workers in the South
united Latinas in the fight against climate change in Arizona and Nevada
engaged parents on impactful ways to talk to their children about racial equity