Our Approach

We have thousands of real people ready to stand up for your cause

We identify, recruit, and manage personal content from any community by combining a state-of-the-art tech platform with a team of human organizers.

  • Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Our Stories

Personal stories and messages that inspire action

We’ve deployed thousands of advocacy stories, from an entrepreneur highlighting how he’s tearing the paper ceiling to a custom song encouraging friends and family to get their vaccine. These are a few of our favorites.

Our Difference

Meet your customers where they are

Source authentic peer-to-peer content, on any channel, at any scale.

Our Performance

Digital relational marketing outperforms traditional marketing

People don’t trust corporations, the media, ads – they trust each other:


higher engagement rate


higher click through rate


more efficient cost per click

Our Work in Action

Campaigns and messages by and for the people

AFSCME Highlights The Union Difference in America
The Challenge AFSCME (the American Federation of State, County, and Municipal Employees) is one of America’s most robust labor unions.…
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25 and Alive Drives the Beat to “Mani, Pedi, Pap, Pose"
The Challenge In preparation for Cervical Health Awareness Month (CHAM) in January 2022, People First partnered with 25 and Alive…
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Our Experience

Real people advocating for real causes their communities care about

  • Black Americans encouraged their communities to get flu shots

  • Parents engaged their kids on impactful ways to talk about racial equity

  • Latina moms promised to protect the environment for their kids

  • Cis and trans women united to champion sexual health

  • Families discussed the dangers of vaping

  • Californians promoted water preservation during a drought

  • Activated an army of BIPOC influencers to win a Presidential Election

  • Increased purchase intent by 14% for a new generation of clean medicine

  • College students encouraged youth to consider free speech as they choose a college