Our Approach

We have thousands of real people ready to stand up for your cause

We identify, recruit, and manage personal content from any community by combining a state-of-the-art tech platform with a team of human organizers.

  • Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Our Stories

Personal stories drive measurable results

People are the most powerful messengers for advocacy organizations and progressive campaigns. We’ve partnered with creators to drive real change–helping to elect Democratic candidates, expand union membership, advance women’s rights, fight climate change, promote racial equity, defend trans rights, and more.

Our Difference

Meet your audiences where they are

The key is handing the mic over to real people with real lived experiences and amplifying their stories.

Our Performance

Creator content
transforms paid media

People don’t trust corporations, government, and traditional ads – they trust each other:

0%

higher engagement rate

0%

higher click through rate

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Return on ad spend

Our Work in Action

People powered advocacy – making a real impact

AFSCME Highlights The Union Difference in America
The Challenge AFSCME (the American Federation of State, County, and Municipal Employees) is one of America’s most robust labor unions.…
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Digital Door-Knocking for Governor Andy Beshear
The Challenge Our mission was to bolster Governor Andy Beshear’s re-election campaign by harnessing the power of genuine online narratives…
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Our Experience

People First has collaborated with over 25,000 creators to support the issues that matter most to them

Even Brands are putting People First and seeing the impact

Our Experience

Even Brands are putting People First and seeing the impact