The effectiveness of top-down marketing is diminished in the age of peer-to-peer communication.
Messages your customers, prospects, and patients most want to hear
Delivered at speed and scale by trusted community voices
Any location, demographic, profession or affinity
Source authentic peer-to-peer content, on any channel, at any scale.
YouTube
TikTok
SMS Texts
Yelp
NextDoor
Amazon Reviews
People don’t trust corporations, the media, ads – they trust each other:
higher ad recall
higher social click through
higher organic shares
destigmatized Irritable Bowel Syndrome via 100+ patient stories
grew brand favorability by more than 10% among young women in cultural capitals
engaged parents on impactful ways to talk to their children about racial equity
worked with more than 300 employees to restore brand trust during a crisis
ignited gamers to share how White Castle feeds their hunger without losing a level
celebrated Hispanic small business owners in the pandemic
reduced interest in opioids for pain management in post-operative patients
activated an army of BIPOC influencers to win a Presidential Election
increased purchase intent by 14% for a new generation of clean medicine
increased awareness of Molecular PCR tests by more than 30%
conducted the largest public health campaign on vaccine hesitancy
defended against misinformation aimed at damaging its reputation