People are your best channel

Featured in
Gamers for White Castle
Latino sports fans for NASCAR
Local activists for Tommy Hilfiger
Seniors for AARP

Our Approach

Precision microinfluencer marketing at scale

We identify, recruit, and manage personal and visual content from any community by combining a state-of-the-art tech platform with a team of human organizers.

  • Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Our Difference

Talk to your customers wherever they are

We source real people to share authentic experiences with their communities on their favorite channels.






SMS Texts




Amazon Reviews



Our Performance

Personal lo-fi stories outperform studio-produced content

People have lost trust in the media, advertising, government, and corporations. They make decisions based on their community, friends, and families.


higher engagement rate


higher click through rate


more efficient cost per click

Get in touch

Our Experience

People are a brand’s best storytellers

  • destigmatized Irritable Bowel Syndrome via 100+ patient stories

  • grew brand favorability by more than 10% among young women in cultural capitals

  • engaged parents on impactful ways to talk to their children about racial equity

  • worked with more than 300 employees to restore brand trust during a crisis

  • ignited gamers to share how White Castle feeds their hunger without losing a level

  • reduced interest in opioids for pain management in post-operative patients

  • activated an army of BIPOC influencers to win a Presidential Election

  • increased purchase intent by 14% for a new generation of clean medicine

  • increased awareness of Molecular PCR tests by more than 30%

  • conducted the largest public health campaign on vaccine hesitancy

  • defended against misinformation aimed at damaging its reputation

Born out of DARPA, we built the
industry’s gold standard for
brand health and safety.

With the Ad Council’s Creators for
, we galvanize support for
public good campaigns.

In partnership with Bleacher Report,
we simplify NIL student athlete
partnerships for brands.