How People First Activates the Manosphere at Scale

People First knows how to reach beyond traditional campaign ambassadors, engaging audiences, like the manosphere, that are often overlooked in social impact work.

Across our programs in Texas, Arizona, Georgia, Michigan, Pennsylvania, and North Carolina, we continue to partner with real men who are living the daily pressures and eager to tell their stories. We’ve  built networks that are specifically integrated into the manosphere to talk about rising costs, shrinking services, and leadership decisions that feel disconnected from their own everyday life.

By building coalitions of trusted voices, we have been able to turn shared frustration among men into participation. The result is content that doesn’t just feel real, but is real. 

That’s why our approach continues to outperform.

People First knows how to reach beyond traditional campaign ambassadors, engaging audiences, like the manosphere, that are often overlooked in social impact work.

Across our programs in Texas, Arizona, Georgia, Michigan, Pennsylvania, and North Carolina, we continue to partner with real men who are living the daily pressures and eager to tell their stories. We’ve  built networks that are specifically integrated into the manosphere to talk about rising costs, shrinking services, and leadership decisions that feel disconnected from their own everyday life.

By building coalitions of trusted voices, we have been able to turn shared frustration among men into participation. The result is content that doesn’t just feel real, but is real. 

That’s why our approach continues to outperform.