After the rise of social media, we have seen brands replicate diverse cultural authenticity across campaigns. However, consumers are not looking for overproduced imitations from brands. Instead, they prefer authentic content produced by relatable peers.
As our CEO, Curtis Houghland, mentioned in our latest from Campaign US, “We at People First have found that campaigns that use micro influencers, instead of traditional celebrity endorsements, generate higher average engagement and reach more than half of all consumers. It’s clear that consumers want to hear from real people with real experiences.”
If you want to learn how your brand/cause can Put People First, check out the Campaign US article and get in touch!