Building Trust To Inspire Action
The Ad Council, a storied nonprofit organization that produces, distributes, and promotes public service announcements, led a charge to encourage Americans from all walks of life to trust and embrace the COVID-19 vaccine and its subsequent booster shots. People First partnered with the Ad Council on a year-long nationwide campaign to empower trusted messengers with accurate vaccine information, to encourage vaccine education across the country, and to convince all Americans to protect themselves with a COVID-19 vaccine.
pieces of content
total engagements
engagement rate
reach