Influencer marketing is a popular way for brands or organizations to reach their target audience and build brand awareness. To optimize influencer marketing efforts and boost campaign performance, brands should incorporate whitelisting into their digital marketing strategy.
Influencer Whitelisting is when an influencer permits a brand to run paid ads directly from their social media handle.
Influencer whitelisting allows brands to run in-feed ads that appear as though they are coming from the influencer’s own accounts. Capitalizing on the organic reach of peer-to-peer campaigns and scaling to your exact target audiences.
Influencers are selected for whitelisting partnerships based on factors such as their relevance to the brand’s industry or niche, their audience demographics, and their engagement rates. Once the influencer allows a brand to whitelist their content, they are solidifying the relationship between the brand and themselves, mutually benefiting both brands and influencers.
There are several benefits that influencer whitelisting can offer brands, including:
Whitelisting is also beneficial for influencers. Here are some of the advantages:
Whitelisting with People First
Over the last four years, People First has sourced over 25,000 creators for brands and organizations, running whitelisted microinfluencer ads for advocacy, political, and commercial campaigns. By whitelisting microinfluencers, People First gives everyday people a platform to elevate their personal narratives on issues that real people care about, bringing benefits to brands, creators, and audience members alike.