Make the Most of Your NIL partnership

Make the Most of Your NIL partnership

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Check out “A playbook for name, image and likeness marketing,” on Sports Business Journal, to learn how brands and causes can engage audiences using NIL marketing. 

The article, written by our CEO Curtis Houghland, discusses the emerging opportunities in the college sports frontier. In addition to contributing to a $900 million marketing sector in just under two years, the college sports fan base remains the largest and most affluent throughout the nation. 

Along with the opportunities, the article mentions the risks—such as legal rights, inexperienced student-athletes, and varying prices—that make it difficult for brands and student athletes to partner on campaigns. 

The article concludes with a guide to NIL marketing that emphasizes the value of partnering with student athletes who can produce lof-fi, authentic, and relatable content; similar to the content produced with People FIrst’s extensive network of microinfluencers. 

To find the right NIL strategy for your campaign, click here to check out People First’s services.