Major retailer of hard surface flooring, Floor & Decor is well known for its audience of “hands-on Buy-it-Yourselfers (BIYers).” To engage this audience, F&D partnered with us at People First to design and execute a micro-influencer campaign.
The primary goal of the campaign was to drive brand awareness, with a secondary goal of driving users to the Floor & Decor website. To accomplish these goals, we sourced flooring professionals and homeowners “willing to do the job themselves” to create authentic peer-to-peer content used for advertisements across Meta.
Upon completion of the two-month Paid Media Campaign, People First ran a Brand Lift Study on Meta to test the effectiveness of the ads. Below are the key findings:
It’s clear that audiences desire authentic content from creators who know what they’re talking about.
Tap into People First’s network of creators to reach diverse and niche audiences in order to create strong campaign results.