Our Approach

Precision microinfluencer marketing at scale

We identify, recruit, and fully manage personal content from any patient community by combining a state-of-the-art tech platform with a team of human organizers. People First follows all FDA, FTC, HIPAA and platform guidelines when sourcing and distributing patient stories.

  • Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Our Stories

The power of patients

We’ve deployed hundreds of patient stories from posts de-stigmatizing IBS to a custom song and dance inspiring women to get their annual Pap test. These are a few of our favorites.

Our Difference

Meet your customers where they are

Source authentic peer-to-peer content, on any channel, at any scale.

Our Performance

Personal lo-fi stories outperform studio-produced content

People don’t trust the healthcare system, the media, or corporate ads — they trust each other.

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higher engagement rate

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higher click through rate

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ROI for leading DTC probiotic brand

Our Work in Action

This is what precision microinfluencer marketing looks like

Culturelle Makes the Internet Safe for IBS
The Challenge Culturelle is a respected and science-backed brand providing probiotics for adults, children, and babies; but they are looking…
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Patient Stories
Losing Faith in Healthcare Americans are increasingly losing faith in the healthcare system. The pandemic further eroded trust in health…
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Our Experience

Patients are an organization’s best storytellers

  • destigmatized Irritable Bowel Syndrome via 100+ patient stories

  • introduced at-home UTI testing kits for women through creative content

  • conducted the largest public health campaign on vaccine hesitancy

  • expanded awareness of Molecular PCR tests by more than 30%

  • increased purchase intent by 14% for a new generation of clean medicine

  • promoted healthcare equity and accessibility through personal stories