Our Approach

Precision microinfluencer marketing at scale

We identify, recruit, and fully manage personal content from any patient community by combining a state-of-the-art tech platform with a team of human organizers. People First follows all FDA, FTC, HIPAA and platform guidelines when sourcing and distributing patient stories.

  • Messages your customers, prospects, and patients most want to hear

  • Delivered at speed and scale by trusted community voices

  • Any location, demographic, profession, or affinity

Our Stories

The power of patients

We’ve deployed hundreds of patient stories from posts de-stigmatizing IBS to a custom song and dance inspiring women to get their annual Pap test. These are a few of our favorites.

Our Difference

Meet your customers where they are

Source authentic peer-to-peer content, on any channel, at any scale.

Our Performance

Personal lo-fi stories outperform studio-produced content

People don’t trust the healthcare system, the media, or corporate ads — they trust each other.


higher engagement rate


higher click through rate


ROI for leading DTC probiotic brand

Our Work in Action

This is what precision microinfluencer marketing looks like

Culturelle Makes the Internet Safe for IBS
The Challenge Culturelle is a respected and science-backed brand providing probiotics for adults, children, and babies; but they are looking…
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Patient Stories
Losing Faith in Healthcare Americans are increasingly losing faith in the healthcare system. The pandemic further eroded trust in health…
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Our Experience

Patients are an organization’s best storytellers

  • destigmatized Irritable Bowel Syndrome via 100+ patient stories

  • introduced at-home UTI testing kits for women through creative content

  • conducted the largest public health campaign on vaccine hesitancy

  • expanded awareness of Molecular PCR tests by more than 30%

  • increased purchase intent by 14% for a new generation of clean medicine

  • promoted healthcare equity and accessibility through personal stories